CACHET NYC
We worked with Rep Royalty.
Player/Coach was engaged by Cachet NYC for support in client acquisition and strategy development.
Developed marketing materials, managed sales pipelines, and provided new business pitch consulting.
Successfully acquired Smoke & Mirrors, a London-based global special effects studio.
Established partnerships with Edit1.tv, The Music Playground, Alter-Ego, and Residency.
Generated over $1.4M in revenue for Cachet NYC.
Achieved a revenue growth of at least 10% year-over-year.
Identified and won creative projects for the new clients.
Leveraged relationships to create additional business opportunities for existing clients.
Cachet NYC merged with Bobby Rowe Represents to form Thick and Thin, becoming a leading talent representation firm.
SUMMARY
WE ASSISTED CACHET NYC, LEAD BY TALENT
rep All Star Sabrina Mehar, in expanding its client base and enhancing business strategies. Through the development of marketing materials, sales pipeline management, and new business pitch consulting, Player/Coach enabled Cachet NYC to acquire significant clients and generate over $1.4M in revenue. This eventually led Cachet NYC to merge with Bobby Roe Represents, forming Thick and Thin, a leading firm in the talent representation industry.
THE CHALLENGE
Cachet NYC, though being a talent representation firm with a diverse client roster, was facing challenges in client acquisition and strategy development. The founder, who was a seasoned sales and talent representative, was in need of additional support in these areas. Moreover, the firm’s clients needed assistance in new business consulting.
GLORIA GAYNOR - I WILL SURVIVE
DEC 2019 @ THEMIC
THE SOLUTION
To address these challenges, Cachet NYC engaged Player/Coach. Player/Coach implemented a multi-faceted approach that included the development of marketing materials, managing the sales pipeline, and providing new business pitch consulting.
Additionally, they established and nurtured partnerships with various creative entities.
THE RESULTS
Player/Coach's engagement led to the successful acquisition of Smoke & Mirrors and the establishment of profitable partnerships with Edit1.tv, The Music Playground, Alter-Ego, and Residency. This generated over $1.4M in revenue, growing at least 10% YOY. Additionally, they identified, pitched, and won creative projects for each of these clients and leveraged relationships to generate more business opportunities for Cachet NYC’s existing client base. Following these successes, Cachet NYC merged with Bobby Roe Represents to form Thick and Thin, establishing itself as a top player in the talent representation industry.