CHRLX &
321 LAUNCH

321Launch is a production company that specializes in creating advertisements for major house brands. The company has a diverse range of clients, both domestic and international, and regularly produces over 70 advertisements per month for testing.

Production Volume: Over 70 ads created monthly.
Revenue Growth: 20% year-over-year increase, surpassing $1M monthly and $6M annually.
Team Size: Manages a studio of 12 producers, 4 sellers, and 40-60 artists.
Global Partnerships: Relationships with global brands in 4 regions.
Project Management: Oversight of 500 to 800 animation commercials annually.

SUMMARY

To address these issues, Andrew was appointed as the head of the production department and tasked with overseeing all sales efforts. As the point of contact for major house brands such as Budweiser, Sprite, Exxon, and many others, Andrew played a key role in driving the company's success.

He took on a multifaceted role within the company, managing the production department, overseeing all artists on his jobs, and representing the company at all screenings and sales events, including international travel. He personally produced the most important projects and acted as the lead and senior contact for all producers on projects beneath him.

THE CHALLENGE

Upon joining 321Launch, it quickly became apparent that the production department required structure and organization.

Despite the company's success, there were no established best client practices or standardization of Standard Operating Procedures, and job cost accounting was non-existent.

These issues needed to be addressed in order to drive the company's growth.

HERSHEY'S

THE SOLUTION

To address these issues, Andrew was appointed as the head of the production department and tasked with overseeing all sales efforts. As the point of contact for major house brands such as Budweiser, Sprite, Exxon, and many others, Andrew played a key role in driving the company's success.

He took on a multifaceted role within the company, managing the production department, overseeing all artists on his jobs, and representing the company at all screenings and sales events, including international travel. He personally produced the most important projects and acted as the lead and senior contact for all producers on projects beneath him.

One of the major strategies that Andrew leveraged at 321Launch was "sweatworking", which involved taking clients out to work out classes at Soul Cycle or Barry’s Bootcamp rather than another happy hour. This strategy proved to be extremely popular and even gained recognition in The New York Times.

THE RESULTS

Under Andrew's leadership, 321Launch experienced significant growth. The company's revenue increased by 20% year-over-year, surpassing $1M+ in monthly revenue and $6M in annual revenue targets.

He successfully managed a studio of 12 producers, 4 sellers, and 40-60 artists, and established relationships with global brands in 4 regions, including Budweiser, Stella Artois, Exxon, sprite, Pfizer, Novartis, Lean Cuisine, All, Lysol, Reckitt Benckiser, All, Twix, and international agencies such as BBDO, Ogilvy, Havas, JWT, Droga5, McCann Worldwide, and DDB.

As the client-facing account lead, Andrew had oversight across production, pitching, bidding, account management, and creative quality of 500 to 800 pre-visualization animation commercials per year.